Take note: Snap’s marketing assets only publish viewers gender data for “woman” and “male” end users, but the figures revealed for these demographics don’t constantly add approximately the total consumer determine, so percentages demonstrated in this article might not sum to one hundred pc.

*Advisory: we’re aware that usage prices in excessive of 100 percent from the populace, “suitable” populace, and / or World wide web consumers may perhaps seem to be implausible, but we’ve elected to republish supply data “as is”, to help viewers to produce their own personal judgements. Be sure to see our comprehensive notes on data to learn more about these anomalies.

However the apparent distortions that often look in X’s inferred gender data can be because of largely to the superior amount of “non-human” accounts that aspect in X’s active consumer data (e.

Nonetheless, Meta has created significant modifications to the best way its promoting assets report viewers access data above recent months – including generating significant revisions to its foundation audience data for Facebook – so the figures shown right here is probably not specifically similar with figures published within our earlier reports.

Moreover, we’ve witnessed some specifically weird traits from the data reported in X’s promoting equipment over the past year, so we’d recommend caution In relation to analysing these X figures.

Notes: Meta’s advertising methods only publish viewers gender data for “female” and “male” consumers.

Make reference to sights on envisioned alterations in quantity of enterprise/output, number of folks engaged and costs for the coming quarter as as opposed with The present quarter.

Get new insights: our handy social websites overview site helps you continue to be updated with world-wide social websites tendencies, presenting necessary headlines for social media marketing adoption, along with the most up-to-date consumer figures for the earth’s most widely applied social networking platforms.

You’ll also obtain the whole Digital 2024 report for Hong Kong while in the “full report” section underneath, but we’ll commence by having a look within the necessary headline numbers for Hong Kong this 12 months.

Let’s acquire a better take a look at what the newest figures notify us, setting up with a few precious context concerning the inhabitants of Hong Kong.

But Even with these caveats, Meta’s advert attain data however offers worthwhile insights into how Facebook use is evolving.

Dig deeper: for the most recent insights into Net adoption and use around the globe, observe our common Global Statshot reviews.

Be aware: Meta’s promotion sources only publish audience gender data for more info “female” and “male” end users.

Whatever the reason for these anomalies although, we suggest warning when analysing or interpreting X’s claimed figures for use by gender.